However like women, they want to know more about a potential date than whether they can take a good selfie.
Take the 2012 article Online Dating: A Critical Analysis From the Perspective of Psychological Science.
When I was last single Lavalife was about the only "quality" site for meeting reasonably sane significant others.
Plenty of Fish was just getting started but already quickly growing it's dirty rep for being a feeding frenzy of shirtless chachies covered in Axe body spray and Ed Hardy overloading any girls inbox with indecent proposals and forcing most off the site in a matter of days.
But for those of us looking to go a cheaper route, there's a solution: the internet.
But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made 3 million in Canada in 2014.