It also shores up masculinity through displays of feminine helplessness or deference.
At the same time, the denial of biological sex differences has affected them as well, as male behavior and nature is routinely shamed in our culture.
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The show's creator, Joss Whedon, is often credited with "creating" this form of writing (also called Whedonspeak). This type of speech has existed for as long as language itself, and is actually Older Than Dirt.
However, there are instances of this type of language from writers like William Shakespeare, Charles Dickens, H. Contrast with Totally Radical or Sesquipedalian Loquaciousness. See also Shaped Like Itself, Department of Redundancy Department, Layman's Terms, and Deadpan Snarker. Baldrick: You mean the big papery thing tied up with string? Baldrick: So you're asking where the big papery thing tied up with string belonging to the baity fellow in the black coat who just left is.